Digital Market Outlook: UK social media ad spend by device 2027

The ad spending is forecast to experience significant growth in all segments in 2027. The trend observed from 2018 to 2027 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Banner Advertising Mobile segment achieves the highest value of 6.06 billion U.S. dollars at 2027.

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Social media advertising spending in United Kingdom (UK) from 2018 to 2027, by device (in billion U.S. dollars)

Characteristic	Banner Advertising Mobile	Banner Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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